Showing posts with label Salt. Show all posts
Showing posts with label Salt. Show all posts

Friday, July 16, 2010

Salty Females

There was just a little unfinished business from my WeThePros post the other day about the 2010 WeThePeople completes.

Klaus, who takes care of design for the WTP, Eclat, Salt and Fuse brands and obviously has plenty of more important things to do than email me, was good enough to clear things up. The spec on the Trust and the Zodiac included an "engineered polymer bb". That's actually a machined PVC cone spacer on the cranks, that apparantly works perfectly and has the added bonus of being a touch lighter than aluminium. And then there was the "sealed bearing / polymer bearing" on the rear hub of the Envy, which turns out to be a pretty much a Salt version of the Eclat Teck Cassette hub that uses both a sealed bearing and a polymer bushing.


Your mission, if you choose to accept, is to identify the polymer bushing

Just as a little bonus round, here's some pics of some of the 2010 Salt components that comes on their completes, but are also available aftermarket. They're new and improved for 2010, designed in-house by WeThePeople and are one of the things that really lift their completes above those that use generic catalogue parts:


The Salt 9t cassette is depressed. He trys his best and by normal standards does really well, but it's hard living in the shadow of an older and more talented brother


Let's face it, not everyone gets to have a first rate female. Some are just lucky to have one


Designing your own rubber is officially putting in work




And finally, here is the man that has played a big hand in bringing all this bmx style to your screens. Don't blame me it's Tunney's fault:

Sunday, June 27, 2010

Nothing Flashy, Nothing Trashy

You know Salt? It's a brand that was put together by WeThePeople just so they could spec their completes with something a little more dignified than generic unbranded parts. It actually started out as not much more than generic parts with the Salt logo applied, but WTP have been quietly building it up into a force of it's own and it's now all available after-market.

The "quietly" part probably comes from the fact that the parts are pretty much designed to not stand out or break new ground, but just to be cheap, functional and respectable. I think it's pretty safe to say that ideal is reflected in the flip book that out now - nothing flashy, but nothing trashy:






Coming from dudes that already have a 2 top notch stand alone brands in Eclat and WeThePeople, not to mention all the Fuse protection stuff, it's pretty damn impressive that they've put together such huge catalogue of stuff right down to double-butted spokes and alloy nipples. I'm impressed anyway.